A photo of a poor woman holding a glass of dirty water might not make you stop and stare. But what about a photo of an upper-class woman holding the same dirty water?
The photos are just one way 33-year-old Scott Harrison is trying to get you to start paying attention - to water.
For many of us, drinking water is taken for granted, but for many people around the world, drinking water is inaccessible.
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Charity:water the non-profit Harrison started uses graphics that catch your eye and steal your heart - or an ad that imagines New Yorkers collecting drinking water from Central Park.
Charity:water has raised more than $10 million nationwide in just three years.
A well goes for about $5,000 and donors can see exactly where their money went.
The charity is spearheading almost 1,400 projects and counting.
To find out more and to contribute visit: www.charitywater.org
Full story @ http://www.cbsnews.com/stories/2009/08/18/eveningnews/main5250639.shtml
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