Monday, May 25, 2009

Show Me the Cupcakes!!!













Now here's a good news story for those living in the Big Apple. A new cupcake vendor is coming to town. More good news? You don't have to stand in long lines outside storefront windows wishing and hoping and praying your favorite flavor will be available by the time the "doorman" lets you inside. You get the point.

Here's the scoop on the new kid in town. Cupcake Stop is calling itself "New York's first mobile cupcake stoppe." This dessert truck is the brainchild of Lev Ekster. Just six months ago Ekster found himself spending long hours at the New York Law School library prepping for a legal career. After graduating and realizing the prospect of finding a full-time position with a firm in today's economic times may not happen, he quickly channeled his entrepreneurial spirit. Ekster saw how his fellow New Yorkers were cupcake-obsessed - for good reason of course - and decided to meet their need.

"This is a mobile city where everyone's always on the go," Ekster told CNN. "I thought, 'Let's come to them'."

The idea was born and Cupcake Stop was created. In addition to traveling throughout the city and offering a variety of cupcakes on different days, the truck will deliver gourmet coffee and other drinks.

The truck will be conducting a test drive to survey locations this Friday as it preps for its public debut on June 3. Want to find out where the Cupcake Stop truck is making rounds at any given time? Just check Twitter for the truck's location. Easy enough!

And here's the best news of all - Cupcake Stop plans to donate leftover cupcakes to City Harvest, a charity that donates unused to food from New York restaurants and vendors to the homeless.

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